Barcelona, Catalonia, Spain On-site Full-time

VML MAP is hiring a CRM Application Manager - Salesforce Marketing Cloud

About the Role

You will lead a dynamic team of Application Consultants while actively contributing to technical work, ensuring seamless, large-scale deployment of marketing campaigns. The role combines team management with direct involvement in configuring, implementing, and optimizing client solutions on the Catalyst platform.

Responsibilities

  • Lead and guide a team of Application Consultants, supporting their career development and driving adoption of Catalyst tools across client organizations.
  • Establish performance targets, deliver actionable feedback, and cultivate a collaborative, innovative team environment.
  • Monitor team output, project schedules, and manage resources to ensure timely and effective solution delivery.
  • Encourage ongoing improvement by advancing technical expertise and aligning skill development with client outcomes.
  • Work closely with cross-functional teams to understand business goals and convert them into actionable technical specifications.
  • Lead the configuration and deployment of custom business logic, automation workflows, and platform features within Catalyst.
  • Diagnose and resolve technical challenges to maintain a smooth and reliable experience for clients.
  • Leverage data to define audience segments and refine marketing strategies for better engagement.
  • Evaluate platform capabilities and recommend enhancements to improve the overall Catalyst system.
  • Act as a strategic partner to clients, advising on setup, optimization, and management of marketing automation, customer journeys, and lifecycle programs.

A leader in personalized customer experiences

The organization is a global Centre of Excellence dedicated to enhancing brand-customer relationships through scalable personalization, marketing automation, and CRM. Combining consulting rigor, creative vision, and advanced technology, it supports leading brands in becoming customer-centric. The team includes over 1,000 experts in technology, data science, strategy, operations, and creativity, representing more than 55 nationalities.

A global network

Part of a worldwide network of over 30,000 employees across 150+ offices in 60+ countries, fostering a culture rooted in inclusion, connection, and the strength of diverse perspectives.

About company
VML MAP

VML MAP is the world-leading center of excellence for Marketing Automation, Personalization, Loyalty, and CRM at scale. Our mission is to deliver value for our clients by humanizing the relationship between the brand and the consumer.

We help clients create data-driven and personalized experiences that can be scaled efficiently and operationalized intelligently. We believe that serving consumers personal, mindful content in an omnichannel world is key to transforming experiences.

We work with some of the most ambitious brands in the world, leveraging strategic partnerships with all major marketing cloud platforms to drive impactful results.

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Job Details
Department CRM
Category other
Posted 2 hours ago