Responsibilities
- Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies
- Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM
- Track trends over time — open rates, click rates, conversion, retention impact — and flag anomalies or degradation
- Create and maintain dashboards that give CRM/Lifecycle Lead PMs visibility into the performance of their communication programs
- Support CRM/Lifecycle Lead PMs in designing A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditions
- Maintain an experimentation log across all games to prevent conflicting tests and ensure results can be interpreted confidently
- Review proposed experiments for methodological soundness before launch
- Analyze and present experiment results with clear, actionable recommendations
- Define and maintain segment definitions across the portfolio (e.g., VIP, Regular Customer, New Player, Lapsed, Conversion Candidate)
- Track how these segments behave and respond to CRM across multiple titles, identifying patterns and outliers
- Produce regular cross-game segment reports that help the Director of CRM and game teams understand what works universally versus what is title-specific
- Identify high-value segment opportunities that are underserved by current campaigns
- Validate that targeting attributes used in campaigns are correctly populated and reliably representing the intended audience
- Partner with Data Engineering to surface data quality issues and advocate for fixes
- Verify that audience sizes match expectations prior to campaign launch
Requirements
- 4+ years in marketing analytics, CRM analytics, or a related data role - ideally in a behavior-based vs transactional environment - like gaming or live services
- Proficiency with SQL and at least one BI or reporting tool (e.g., Looker, Tableau, Mode, or equivalent)
- Experience working with CRM or marketing automation platforms to extract and interpret campaign data
- Experience with both performance data and attribution data and able to ensure appropriate tracking is in place
- Ability to represent data needs to engineers if necessary data options are not available
- Understanding of A/Bn testing methodology, statistical significance, and experiment design across a complex set of overlapping campaigns
- Ability to communicate data findings clearly to both technical and non-technical stakeholders
- SQL (required)
- Excel / Google Sheets (advanced functions, pivot tables)
- BI tools (Looker, Tableau, Amplitude, etc.)
- Familiarity with event tracking tools (Segment, Snowflake, BigQuery, etc.)
- Basic understanding of data pipelines and data quality checks
Nice to Have
- Experience in games, apps, or a retention-driven consumer product is a strong plus
- Comfortable managing multiple reporting workstreams simultaneously across different game teams
- Experience in gaming as a player or operations manager preferred
