Responsibilities
- Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads.
- Generate structured, insight-driven creative briefs based on your benchmark analysis, market intelligence, and strategic ideation frameworks.
- Define guidelines, priorities, and execution standards of the production on a weekly basis.
- Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai) to identify high-performing creative trends early.
- Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation.
- Benchmark across both mobile games (e.g. Match-3, Hypercasual, Hybridcasual) and apps (e.g. Blitz, Wizz, WeMoms, and future products).
- Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings across teams.
- Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact.
- Identify skill gaps in the creative team (e.g. motion design, 3D animation) and actively participate in sourcing and recruitment of new creative talent.
Requirements
- Proven experience in a similar role, strategy consulting, or product/creative marketing.
- Ability to envision, articulate, and document compelling creative strategies.
- Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals.
- Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance.
- Strong creative ideation skills to turn insights into powerful hypotheses and ideas.
- Excellent written and verbal communication skills—capable of crafting clear briefs, persuasive recommendations, and actionable plans.
- Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way.
- Fast learner with a versatile mindset, eager to innovate and iterate.
- Demonstrated track record of leading high-impact, cross-functional projects.
- You thrive in an environment that values candor, freedom, and responsibility.
Benefits
- Competitive salary
- Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
- Swile Lunch voucher
- Gymlib (100% borne by Voodoo)
- Wellness activities in our Paris office
- Remote days
- Child daycare facilities (Les Petits Chaperons rouges)
Work Arrangement
Hybrid — Paris
Additional Information
- Wellness activities in our Paris office
- Remote days
