Kin Insurance is hiring a Creative Lead, Performance Copy

Responsibilities

• Lead copy direction across brand and growth channels, campaigns, product launches, and key strategic initiatives
• Develop and execute a learning and iteration process that uses campaign performance data to refine messaging to be most impactful for every next campaign
• Define, evolve, and steward Kin's brand voice, tone, and messaging frameworks across channels
• Integrate AI into workflows to speed work and create more time for the human creative thinking that separates Kin from other companies
• Partner with product, editorial content, SEO, design, channel managers, and senior leaders to develop emotionally resonant, campaign-level ideas while ensuring alignment with brand standards and creative direction at scale
• Translate marketing and business priorities into clear, compelling creative strategies and executions rooted in the core insight
• Collaborate with editorial content, SEO, design, and channel managers
• Collaborate with cross-functional partners to maintain messaging clarity and consistency across the business
• Uplevel creative quality, ensuring ideas are executed with a growth mindset, intention and efficiency

Requirements

• 8+ years of copywriting and creative leadership experience across brand and growth work, in-house and/or at an agency
• A portfolio demonstrating campaign-level thinking, voice development, and writing craft across multiple formats and channels
• Experience absorbing performance data and iterating to make every campaign better than the last
• A clear, defensible point of view on what makes creative work effective — and the ability to articulate it to both creative and non-creative audiences
• Demonstrated experience collaborating across teams and functions
• Ability to adapt quickly to change and bring a growth and entrepreneurial mindset to the work
• Experience translating complex or nuanced briefs into compelling creative concepts and executions
• Proven ability to balance strategic creative leadership with direct, hands-on execution
• A collaborative approach that enables cross-functional partners and creative partners to do their best work

Benefits

• Competitive salary and company equity through Restricted Stock Units (RSUs), granted as part of our standard compensation package and based on role and level
• 401(k) with company match up to 4% of eligible earnings
• Multiple medical plan options, plus dental and vision coverage
• Company-funded HSA contributions (based on medical plan selection)
• Company-paid life insurance and short-term disability
• A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance
• Access to mental health support and confidential counseling resources
• Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
• Paid parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
• Career mobility and internal growth opportunities across the organization
• Professional development budgets for certifications, conferences, and learning available, subject to management approval

How We Hire

We believe a great hiring experience should be clear, respectful, and human. We will accept applications for this position until August 17th, 2026. While our recruiting team uses AI tools for efficiency, resumes are still screened by Kin's in-house recruiters, and candidate evaluations and hiring decisions are made by recruiters and hiring teams. Rest assured, real people make real decisions. The hiring process and timeline for each role will vary, depending on the position. However, here are some things you can expect from us: - Prompt updates and feedback following interviews - Interviews with recruiters, hiring managers, and members of teams - Skills assessment relevant to the position, if applicable - Genuine, thoughtful human interaction at every step

How We Support You

We offer a comprehensive, competitive benefits program, allowing you to choose the benefits that are best for you and your family, starting on the first day of the month following your start date.

How we work

We don’t just hire for skills. We hire for alignment. Kinfolk bring diverse perspectives, but we’re united by a shared set of values that shape how we work and how we show up for each other and our customers. Run through walls, together - Our industry is stuck in the status quo. But Kin is different. We are challengers. Innovators unwavering in our mission to fix insurance for those who need it most. We are changing insurance for good. We roll up our sleeves, take action, and get “impossible” things done every day with grit and teamwork. Raise the bar. Drop the ego - Attitudes are contagious. Every one of us is responsible for creating the culture we want to work in. High performance. Low drama. Always respectful. Like professional sports teams, we win by working in sync. We show up, work hard, and play to each other’s strengths. Act like an owner - We are owners, fully accountable for achieving Kin’s mission. That requires positive, proactive, big-picture thinking well beyond our job descriptions. Ask questions, Take ownership. Do the right thing, even when it‘s hard. Because when Kin thrives, so do you. And so do our customers. Operate lean. Deliver more - We build efficiency into everything we do. Each dollar we save gets reinvested to deliver more to our customers: better pricing, more products, and new innovations. We work smarter by relentlessly prioritizing and using technology, including AI, to multiply our impact. Lean is about focus, not deprivation. Lean isn't a limitation – it's our competitive advantage. Keep asking ‘What if?’ - We value curiosity. To make insurance better for our customers, we experiment. We embrace insights. And we base decisions on data rather than assumptions. We see setbacks as opportunities for growth and are always learning and improving. Both individually and as a company.

Additional Information

• Application deadline: August 17th, 2026
• Remote-first company with offices in Chicago, IL and St. Petersburg, FL
• Must be able to live and work full-time in one of the listed states
• EEOC statement: Kin is an Equal Employment Opportunity and Affirmative Action Employer