Responsibilities
- Contribute and collaborate with Product Team members on the development of AI Agents and Valerie's Brands and Investment Growth Platform
- Contribute to prompt engineering that will augment services so we can do more, do better for entrepreneurs
- Live and make challenging decisions leveraging our company values
- Own end-to-end brand strategy: positioning, messaging pillars, tone of voice, and visual narrative
- Lead creative across paid acquisition, lifecycle, and retention channels
- Set creative quality standards and performance benchmarks across the portfolio
- Establish structured experimentation and creative testing systems
- Drive AI-assisted creative workflows and rapid prototyping
- Initially help execute creatives & content directly while building scalable frameworks for future team expansion
- Translate founder vision + business goals into a clear brand north star
- Ensure alignment across ads, websites, CRM/lifecycle, and content
- Lead founder/stakeholder strategy conversations with confident recommendations and trade-offs
- Challenge assumptions when needed using data, customer insight, and brand principles
- Define, uphold, and evolve creative standards across the portfolio
- Set creative direction for paid campaigns while balancing speed, experimentation, and excellence
- Partner with Performance teams to iterate based on testing and results (creative fatigue, winners/losers, learnings)
- Directly produce paid social creatives (Meta, TikTok, YouTube) – static + motion
- Directly produce short-form video / animation ads
- Directly produce EDM/lifecycle creatives and templates
- Directly produce landing page / UI components and A/B test variants
- Ensure assets are mobile-first, thumb-stopping, brand-safe, and well-documented (file hygiene + version control)
- Drive creative innovation across formats, storytelling structures, and platform trends
- Leverage AI tools (ChatGPT, Midjourney, DALL·E, Firefly, Runway, Leonardo.ai, Figma plugins) for ideation, exploration, production acceleration, and concept validation
- Refine AI outputs through design polish, compositing, and motion enhancement
- Guide responsible AI usage without compromising brand integrity
- Maintain brand hygiene: tone, typography, visual standards, safe formats, CTA clarity
- Build and manage a centralized brand library: guidelines, playbooks, best creatives, approved messaging, audience/competitor insights
- Create scalable templates/frameworks that teams can reuse
- Strong working knowledge of best practices across Meta, TikTok, Pinterest, YouTube (safe zones, ratios, legibility, compliance, fatigue patterns)
What Success Looks Like
- Brand Consistency & Clarity: alignment across ads, website, CRM, and content
- Creative Performance Quality: % approved with minimal revisions
- Founder & Stakeholder Satisfaction: trust, clarity, and decision velocity
- Iteration Velocity: speed and effectiveness of post-feedback improvements
- Innovation Contribution: new narratives, formats, and execution approaches introduced
- Adoption & Reusability: usage of templates/frameworks by internal teams
- Cross-Team Feedback: clarity, collaboration, speed, strategic impact
Values
- Accountability- own your part in it first.
- Collaboration- take initiative with discipline and humility.
- Resilience- to be steadfast, assess, and bounce back.
- Selflessness- ‘what does it take to scale’.
- Fun- be present and connect.
Agentic AI
- Our Product Team creates a prompt template from user (staff) instructions, action group, and knowledge bases. Then, leverages AI further to enhance and refine user experience.
- Staff may also update (modify) parts of the user input, orchestration plan directly, and the Agents response memory.
- With the ability to modify the prompt template, you gain better control over the AI Agent orchestration.
- Then based on the results, Agents will come up with recommendations and those will be reviewed by our product team and management.
- They continue to repeat their process, but the learnings are automatically being added into the prompt.
