About the Role
The specialist will manage and optimize paid advertising campaigns across multiple digital platforms, focusing on maximizing return on ad spend and improving campaign efficiency for clients.
Responsibilities
- Manage and monitor paid advertising campaigns across Google Ads
- Optimize ad performance on Meta platforms including Facebook and Instagram
- Run and analyze LinkedIn advertising campaigns
- Oversee YouTube ad strategies and placements
- Conduct keyword research and audience targeting for search campaigns
- Develop compelling ad copy and creative briefs
- Track and report on key performance metrics
- Adjust bidding strategies to meet client goals
- Perform A/B testing for ads and landing pages
- Monitor budget allocation and spending across platforms
- Identify opportunities for campaign improvements
- Ensure compliance with platform advertising policies
- Collaborate with team members on cross-channel strategies
- Maintain up-to-date knowledge of digital advertising trends
- Use analytics tools to assess campaign effectiveness
- Troubleshoot underperforming campaigns
- Prepare performance summaries for stakeholders
- Implement conversion tracking and pixel setup
- Optimize campaigns for lead generation and conversions
- Support clients with data-driven recommendations
Compensation
Competitive hourly rate
Work Arrangement
Remote
Team
Dedicated client support team
Application Instructions
- Applicants must submit a resume and a brief cover letter highlighting relevant experience with paid advertising platforms.
- Include examples of past campaign performance improvements if available.
Preferred Time Zone
Candidates should be located in or willing to work within U.S. Eastern Time zone hours.
Not available
