South Africa Remote (Country) Contract

WebFX is hiring a Copywriter (Digital Marketing & B2B)

About the Role

The ideal candidate will craft high-performing copy for websites, ads, emails, and other digital channels, translating complex B2B offerings into clear, persuasive messaging grounded in customer insights and campaign goals.

Responsibilities

  • Write clear and effective copy for digital advertising campaigns
  • Develop content for client websites and landing pages
  • Produce email marketing sequences that support lead nurturing
  • Create blog posts aligned with SEO and audience interests
  • Translate technical B2B services into customer-focused messaging
  • Collaborate with strategists to align copy with campaign objectives
  • Revise drafts based on feedback from team and clients
  • Maintain consistent brand voice across multiple projects
  • Conduct research to understand client industries and target audiences
  • Optimize copy using performance data and A/B testing results
  • Meet deadlines for multiple concurrent assignments
  • Follow project workflows and content calendars
  • Ensure content adheres to industry compliance standards
  • Support social media content development when needed
  • Contribute to brainstorming sessions for campaign ideas
  • Use analytics to inform content improvements
  • Write persuasive meta descriptions and title tags
  • Develop case study summaries from client results
  • Adapt tone for different B2B sectors and buyer personas
  • Proofread content for grammar, clarity, and accuracy

Nice to Have

  • Experience in agency environments
  • Background in technology or SaaS industries
  • Familiarity with Google Analytics
  • Knowledge of paid media platforms
  • Experience with HTML and basic web publishing
  • Certifications in digital marketing or copywriting
  • Exposure to marketing strategy development
  • Training in persuasive writing techniques
  • Understanding of CRM systems
  • Experience with content performance reporting

Benefits

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off and holidays
  • Flexible work scheduling
  • Professional development stipend
  • Life and disability insurance
  • Employee assistance program
  • Wellness initiatives and resources
  • Performance bonuses
  • Tuition reimbursement

Compensation

Competitive salary with performance-based bonuses

Work Arrangement

Hybrid remote work environment with office options

Team

Collaborative team focused on data-driven marketing strategies

Our Culture

We value transparency, innovation, and continuous learning. Team members are encouraged to experiment, share insights, and grow professionally in a fast-paced marketing environment.

Growth Opportunities

Employees have access to internal training, mentorship, and clear pathways for advancement based on performance and initiative.

Not available for this position

About company
WebFX

We've generated over $10 billion in revenue for our clients. WebFX is a digital marketing agency that drives revenue through expert execution, data, and strategy. The company specializes in SEO, PPC, content marketing, conversion rate optimization, and AI-driven marketing solutions.

WebFX offers a comprehensive revenue acceleration platform called RevenueCloudFX, which integrates CRM, customer data, lead management, and AI analytics to help businesses grow. The company also develops Nutshell, a CRM platform built for B2B sales teams.

With a focus on measurable growth, WebFX serves clients across various industries, delivering services from website design and development to advanced digital advertising and marketing automation.

All jobs at WebFX Visit website
Job Details
Department Copywriting
Category other
Posted 3 hours ago