Activate Talent is hiring a Copywriter

Copywriter (DTC / Brand Voice & Performance Focus) Job Type: Remote, Full-Time (PST/EST Hours) About the Role We’re partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled Copywriter who can truly own and embody a brand’s voice across every touchpoint. This role goes beyond writing—you’ll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You’ll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys. What You’ll Do • Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media • Deeply understand the brand’s tone, voice, and customer psychology • Write high-converting, performance-driven copy for paid media and lifecycle campaigns • Collaborate with creative, marketing, and growth teams to align messaging with campaign goals • Adapt messaging across different audiences, formats, and funnel stages • Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance • Ensure consistency in brand voice across all outputs Requirements • 2+ years experience as a Copywriter within DTC or eCommerce brands • Exceptional English writing skills (native or near-native fluency) • Strong understanding of brand voice, tone, and storytelling • Experience writing for performance marketing (ads, email, landing pages) • Ability to balance creativity with conversion-focused thinking • Comfortable in a fast-paced, high-output environment • Strong attention to detail with the ability to take feedback and iterate quickly Nice to Have • Experience in lifestyle, wellness, or apparel brands • Familiarity with UGC-style ad scripting and hook creation • Experience with lifecycle marketing and platforms like Klaviyo • Exposure to global or South African English-speaking audiences Who You Are • You understand brand nuance, tone, and emotional connection • You can seamlessly switch between storytelling and direct-response copy • You’re proactive and bring ideas—not just execution • You can quickly learn and replicate a brand voice at a high level Hiring Process Shortlisted candidates will complete a brief copy assessment to evaluate: • Brand voice alignment • Writing clarity and quality • Ability to produce conversion-focused copy