Responsibilities
- Own the internal link structure across the website and blog
- Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
- Manage 301 redirects, canonical tags, and URL strategy
- Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)
- Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
- Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
- Work with dev and HubSpot to implement fixes and verify resolution
- Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
- Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
- Manage outreach for comparison and alternative pages
- Monitor referring domains and disavow toxic backlinks
- Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer
- Manage the content calendar and prioritization pipeline.
- Review and publish content, ensuring every piece meets on-page requirements before going live
- Oversee content refresh cycles
- Map and improve the current content production workflow in AirOps and make recommendations on how to scale it
- Maintain and update the keyword map across all topic clusters using Ahrefs
- Track competitor movements on target keywords
- Run quarterly content gap analyses and update the content queue accordingly
- Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns
- Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
- Own GA4 conversion goal setup and maintenance
Requirements
- At least 2 years in SEO, content operations, or a combined digital marketing role
- Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
- Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules
- Ability to read data and make prioritization decisions independently
Nice to Have
- Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
- Experience with Clearscope, Surfer SEO, or Frase
- Familiarity with AirOps or similar AI content workflow tools
.webp?1730927787){kind=logo}