Remote - US Remote (Country) Full-time USD 75,000 – 85,000 / year

Panopto is hiring a Content Marketing Writer

About the Role

The writer will develop high-impact marketing content to support demand generation, brand awareness, and customer retention. This role blends creativity with strategic thinking to translate complex ideas into accessible narratives.

Responsibilities

  • Produce engaging blog posts, email campaigns, and social media content
  • Develop case studies and customer success stories
  • Write website copy that aligns with brand voice and SEO best practices
  • Create content for paid advertising and lead-generation campaigns
  • Collaborate with design and marketing teams on campaign assets
  • Translate technical product details into clear, relatable messaging
  • Maintain consistent tone and style across all content channels
  • Update and repurpose existing content for new audiences
  • Support thought leadership initiatives with whitepapers and reports
  • Respond to content needs from sales and customer success teams
  • Track content performance and adjust strategy based on insights
  • Contribute to content planning and editorial calendars
  • Write press releases and external communications
  • Develop scripts for promotional and educational videos
  • Assist in crafting messaging for product launches
  • Research industry trends and audience preferences
  • Ensure content complies with brand and legal guidelines
  • Optimize content for search engines and user experience
  • Work with external writers and agencies when needed
  • Manage multiple deadlines in a fast-paced environment

Compensation

Competitive salary with performance bonuses and comprehensive benefits package

Work Arrangement

Hybrid work model with flexibility for remote and in-office collaboration

Team

Collaborative marketing team focused on storytelling and audience engagement

Why Join Us

  • Opportunity to shape the voice of a growing technology brand
  • Supportive culture that values creativity and initiative
  • Exposure to global audiences and diverse content challenges
  • Investment in professional development and tools

What We Value

  • Clear, persuasive writing that drives action
  • Curiosity and a willingness to learn new topics quickly
  • Collaboration and openness to feedback
  • Ownership of projects from concept to completion

Available for qualified candidates requiring work authorization

About company
Panopto
Panopto is a software company that provides video recording, management, and sharing solutions, typically for educational and enterprise environments.
All jobs at Panopto Visit website
Job Details
Department Sales & Marketing – Marketing
Category other
Posted 2 months ago