Responsibilities
- Act as the main marketing owner for the PerfectScale business unit
- Convert revenue objectives and growth targets into cohesive quarterly marketing plans
- Identify ideal customer profiles among Kubernetes users, enterprise container teams, and cloud service provider solutions
- Develop economic storytelling focused on reducing waste in data platforms and improving performance
- Coordinate campaign priorities across Growth, Content, BDR/MDR, and Creative teams
- Ensure clear market differentiation for PerfectScale within the data optimization space
- Lead cross-functional initiatives across Growth, Digital, Content, and Creative departments
- Create and manage strategic campaign briefs that align messaging, audience targeting, and economic value propositions
- Own programs that generate awareness and drive pipeline within the data ecosystem
- Deliver results against KPIs including marketing-sourced pipeline, customer expansion, cost per qualified meeting, and pipeline speed
- Evolve beyond isolated webinars to establish a consistent Kubernetes-focused narrative
- Create recurring thought leadership themes centered on Kubernetes efficiency
- Position the product as the intelligent optimization layer for Kubernetes environments
- Collaborate with Product and Business Unit Sales to promote product roadmap and innovation
- Design measurable and structured processes to convert event registrants into sales opportunities
- Work with Content, Growth, Sales, and RevOps to track cost per lead, cost per meeting, conversion rates, pipeline contribution, and influenced revenue
- Iterate and improve marketing programs based on performance metrics and financial outcomes
Benefits
- Unlimited vacation policy
- Flexible working arrangements
- Health insurance coverage
- Parental leave benefits
- Employee stock option plan
- Stipend for home office setup
- Funding for professional development
- Program for peer-to-peer recognition
Work Arrangement
Remote (Worldwide)
Other
- Work remotely with flexibility to balance work and home life
- Emphasis on professional and personal development
- Diversity and inclusion emphasized as core to innovation and success
