Responsibilities
- Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
- Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
- Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
- Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
- Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.
- Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix.
- Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners.
Requirements
- 10+ years of experience in product marketing, with 5+ years in B2C products
- Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
- Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
- Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
- Demonstrated success working cross-functionally across product, brand, creative, and analytics teams
