Responsibilities
- Own the clarity, consistency and effectiveness of all Used Cars NI communication, setting the standard for how the brand speaks across every touchpoint.
- Lead content and messaging across all channels, ensuring it is clear, distinctive and commercially effective.
- Translate product features into compelling value propositions for both consumers and dealers, and embed consistent messaging across marketing, product, sales and support.
- Act as the guardian of Used Cars NI’s brand voice, raising the overall quality of communication across the organisation.
- Drive brand growth and market leadership across both consumer and dealer audiences.
- Define and execute marketing activity that strengthens awareness, improves consideration and drives engagement, product adoption and retention.
- Deliver campaigns with a strong focus on performance, continuously testing and refining approaches, and prioritising low-cost, high-impact opportunities.
- Partner closely with Sales to support lead generation, conversion and commercial outcomes.
- Ensure Used Cars NI’s products are clearly understood and valued in the market.
- Own product messaging and positioning, supporting successful launches and ongoing adoption.
- Work closely with Product and Sales to align messaging with commercial priorities and improve how Used Cars NI communicates its value to dealers.
- Provide clear leadership across marketing, setting high standards for quality, performance and ways of working.
- Bring a proactive and commercially focused mindset - identifying opportunities, challenging thinking and driving initiatives forward.
- Use data and insight to inform decisions, prioritise effectively and continuously improve marketing performance.
Benefits
- Hybrid and remote working
- 25 days holiday plus 11 statutory days
- Up to 4 additional days’ holiday through our loyalty bonus
- Private healthcare for you and your immediate family
- £250 annual development allowance for wellbeing, learning or equipment
- Company pension scheme with contributions
- Life insurance
- Free on-site parking
Work Arrangement
Hybrid
Additional Information
- We are an equal opportunities employer and we welcome applications from all suitably qualified persons.
