Responsibilities
- Provide regular updates to the sales team during forecasting meetings, sharing data on campaign outcomes, lead generation, and customer interaction trends.
- Build strong collaboration between marketing and sales departments to align on shared goals, strategies, and execution plans.
- Partner with sales leaders to create targeted marketing strategies focused on key accounts to meet revenue goals and generate high-intent leads.
- Lead the planning and implementation of strategic campaigns for priority accounts, ensuring close alignment with sales objectives.
- Design detailed account-focused marketing strategies to increase engagement and conversion rates within defined target accounts.
- Create and manage multi-channel marketing strategies to achieve key performance metrics and improve overall campaign efficiency.
- Use performance analytics to assess campaign success and guide adjustments for current and future initiatives.
- Conduct monthly marketing performance evaluations to monitor results and refine campaigns for better outcomes.
- Take ownership of CRM marketing automation, including strategy development and daily operations, to support lead nurturing and conversion.
- Work with internal teams to integrate CRM activities with broader marketing and sales campaigns.
- Supervise the creation of high-impact marketing materials, ensuring consistency with brand standards, messaging, and audience needs.
- Plan and execute supporting social media campaigns to extend reach of marketing content and enhance brand presence.
- Develop approaches to maximize the impact of social platforms, engaging specific audiences and directing traffic to campaign assets.
- Support growth across all market research divisions by designing integrated marketing programs that align with business goals.
- Manage budget allocation for marketing initiatives, ensuring efficient use of resources to maximize return on investment.
Responsibilities
- Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement.
- Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics.
- Work closely with sales stakeholders to develop account-based marketing plans aimed at achieving their targets, and generate high quality leads.
- Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives.
- Develop comprehensive account-based marketing plans to drive engagement and conversions within target accounts.
- Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels.
- Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities.
- Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
- Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions.
- Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts.
- Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.
- Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility.
- Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.
- Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives.
- Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).
