Requirements
- Good stakeholder management with both clients and agency alike
- Ability to work with clients to ensure the brief is right with clear and measurable objectives in place
- An ability to think and work ‘audience first’, translating audience insight into actionable audiences
- Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required
- Designing an approach that outlines how and where we will connect with defined audiences in media
- Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists
- Day to day management of campaigns as a key liaison between clients and channel specialists
- Designing measurement & testing framework to inform as well as measure and optimise the campaigns
- Line management of planning team within account structure
- Responsibilities to the planning department as senior member of the team, contributing to Business Director board meetings and leading work streams
- You show a passion for media and the industry with knowledge of the main trends that help to inform your thinking and output.
- You have clear opinions and an understanding of what makes a great media campaign - tangibly prove your plans are aimed at achieving excellence in planning craft.
- You can create a holistic measurement framework that is relevant for the brand and every campaign (setting KPIs, methods i.e., which tool/system, necessary tracking) and plans for adaptation/optimisation).
- You must have extensive experience leading senior client relationships, managing all agency teams, leading and delivering client projects and tackling challenging conversations.
- You are an excellent team player taking the responsibility for working in a collaborative, inclusive way to allow specialists to contribute.
- You demonstrate a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
- You are open-minded, flexible and embracing of agile ways of working.
Nice to Have
- You will have a strong desire to deliver innovative and effective work both reactively (in response to briefs), and proactively (spotting those opportunities for insight and innovation outside of briefs).
- We expect our Business Directors to show a breath of understanding of media channels, as well as in-depth and speciality understanding in how to discuss the present and future role each channel plays as part of a comms strategy.
- Strong people management skills.
- Collaborative both in the day-to-day account role and across the planning department.
