Responsibilities
- Lead strategic media planning across assigned client portfolios.
- Develop annual communication strategies and media frameworks.
- Ensure all media recommendations are grounded in consumer, market, and business insights.
- Collaborate with investment, digital, performance, content, and analytics teams to deliver integrated solutions.
- Present media strategies, plans, and campaign performance reviews to clients.
- Drive innovation through emerging media channels, technology, and data capabilities.
- Oversee campaign planning, execution, optimization, and post-campaign evaluation.
- Monitor market trends, competitor activity, and consumer behavior to identify opportunities.
- Lead forecasting, budgeting, and allocation of media investments.
- Ensure planning quality, accuracy, and adherence to agency best practices.
- Build and maintain strong relationships with clients, media owners, and strategic partners.
- Support business development initiatives, client retention, and revenue growth.
- Lead, mentor, and develop a high-performing media planning team.
- Drive planning excellence and continuous improvement across agency processes.
- Deliver regular business reviews and strategic recommendations to senior stakeholders.
Requirements
- Bachelor's degree in marketing, Business Administration, Media Studies, or a related field.
- 10–12 years of experience in media planning, communications planning, or integrated marketing within a leading media agency.
- Proven experience managing large client portfolios and leading planning teams.
- Strong knowledge of traditional, digital, performance, and emerging media channels.
- Experience presenting to senior client stakeholders and leading strategic planning initiatives.
Benefits
- Competitive medical, vision, and dental insurance
- Significant paid time off
- Employee wellbeing facilities
- Employee mental health awareness days
- Hybrid approach, with teams in the office around four days a week
Work Arrangement
Hybrid — Pakistan
Additional Information
- Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
