Responsibilities
- Responsible for executing high volume prospecting efforts daily, including phone, email, and social media outreach, to generate qualified leads
- Responsible for gaining a product and industry expertise to effectively convey the value of AvidXchange’s Automated A/P solutions
- Responsible for conducting online research on respective account’s organizational structure, leadership changes, and key needs and then leverage those insights to develop messaging and content for outbound communications
- Identify new key contacts (including contact information) from target buying centers not in the salesforce automation (SFA) system, marketing automation platform (MAP) or customer data platform
- Responsible for qualifying leads from marketing campaigns as sales opportunities
- Responsible for quickly establishing rapport with prospects (up to C-Suite level) and understanding their needs in order to overcome objections and suggest appropriate products/services
- Teamwork is must! Collaborate continuously with internal stakeholders (including Marketing, Account Managers, Account Executives, etc.) to build and execute on aggressive prospecting strategies
- Schedule online product demonstrations for an assigned Account Executive or Account Manager
- Meet or exceed sales goals and other KPI’s monthly
- Proactively seek new business to build a strong pipeline outside of generated leads in respective vertical
Requirements
- Excellent verbal and written communication skills
- Ability to build rapport with prospects, including senior-level executives
- Ability to recognize the right people to target and engage within a named account
- Ability to interpret data from first- and third-party sources to personalize outbound communications
- Time management skills, as well as the discipline and energy to maintain the quality of multiple activities
- Identifies business drivers for change within a targeted market, vertical and prospects
- Uses information, facts & resources to answer a prospects questions and concerns building trust and credibility
- Applies tactical and strategic standards to set high quality opportunities
- Understanding of how to monitor and reach target accounts using tools such as LinkedIn
- Experience in marketing and sales selling complex offerings to accounts with multiple stakeholders
- Ability to see the bigger picture of how a current named account is being supported and articulate that to other parts of the customer organization
- Consultative selling skills (listening, questioning, managing calls, managing objections, closing for next steps)
- Proficient at using tools that drive proficiency in the role. Tools include but not limited to Salesforce, Salesloft, PowerBi, LinkedIn Sales Navigator, Demandbase, Zoominfo, Klue
Nice to Have
- 1+ years of B2B tele prospecting experience with a strong track record is preferred
- Creates and uses messaging for generating demand, utilizes an omni channel, multi touch approach and provides thought leadership to stimulate interest
