Responsibilities
- Generate revenue by managing both inbound and outbound workflows to expand the sales pipeline
- Assess incoming enterprise leads using budget, authority, need, and timeline criteria to determine fit for sales handoff
- Launch focused outbound initiatives to engage prospects in designated industry sectors
- Leverage social selling techniques—posting, commenting, and testing formats—to maintain visibility with potential clients
- Conduct research to identify and map key accounts within assigned industries, creating detailed prospect databases
- Craft messaging tailored to specific verticals, addressing industry-specific challenges and applications
- Support the development of top-of-funnel acquisition strategies
- Ensure Salesforce data accuracy by logging all prospect interactions and qualification details
- Respond quickly to incoming inquiries with insightful, value-focused communication
- Design and refine outbound sequences to consistently generate new sales opportunities