Responsibilities
- Create and qualify leads by identifying prospects with genuine interest in cybersecurity solutions.
- Prioritize and research prospects to understand their current IT environment, challenges, and needs.
- Reach out to potential clients through phone, email, and LinkedIn to communicate the company's unique value propositions.
- Arrange qualified meetings for the sales team via cold calling and strategic outreach, turning them into pipeline opportunities.
- Build and prioritize strategic account lists within a defined segment.
- Collaborate with sales leadership to develop territory plans and target account strategies.
- Support sales cycles by conducting research, preparing for calls, and occasionally participating in follow-up activities or RFP coordination.
- Develop and maintain knowledge of target industry trends, pain points, and buyer personas.
- Foster alignment and positive partnerships with internal field sales and marketing teams.
- Assist with sales campaigns, account-based marketing outreach, and special initiatives as needed.
- Participate in virtual or in-person events as required.
- Use the CRM system (Salesforce) to log activity and lead conversion data for business transparency.
- Protect the security and privacy of the company and its customers.
- Perform other duties as assigned by management.
