Responsibilities
- Serve as the day-to-day brand steward, ensuring our brand shows up consistently and distinctively across every consumer touchpoint
- Lead go-to-market planning and execution for product launches, including positioning, full-funnel messaging, and 360 integrated marketing plans
- Develop and execute 360 GTM and brand plans in partnership with cross-functional teams across creative, channel, social, events, and partnerships
- Translate consumer insights into a clear understanding of who our consumer is, and turn that understanding into marketing activations that drive awareness, trial, and loyalty
- Partner closely with DTC, Amazon, and retail channel leads to bring brand and product stories to life in a way that’s tailored to each channel while staying true to the brand
- Collaborate with social, events, and partnerships teams to extend the brand into culturally relevant moments and experiences
- Support the development and execution of product partnerships that drive brand affinity, acquisition, and retention
- Communicate brand and launch performance, learnings, and priorities to channel leads and other cross-functional partners
- Use consumer insights, data, and performance metrics to inform decision-making and continuously sharpen our approach
Requirements
- Business minded
- Data driven
- Consumer centric
- Results oriented
- Ability to think both strategically and creatively
- Comfortable working omnichannel — partnering closely with channel leads across DTC, Amazon, and retail, as well as social, events, and partnerships teams
