Responsibilities
- Identify untapped consumer opportunities by leveraging consumer and market research and performance data to uncover new volume and profit growth areas
- Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, food trends, category and competitive dynamics
- Become the internal expert and “go-to” for your category through ongoing analysis of business performance, trends, insights, and consumer behavior
- Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics
- Drive holistic and detailed understanding of your product portfolio in context of the consumer, category, our customers and company to make strategic recommendations for innovation, renovation, activation, and/or rationalization
- Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.)
- Develop deep knowledge of your P&L, recommend and actively manage approved initiatives to drive sustained top-line and bottom-line growth
- Provide ongoing business analysis and visibility, including development and delivery of monthly business operations meetings and quarterly business reviews
- Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers
- Guide brand marketing efforts (e.g., creative & content, digital & field experiences) based on business needs and strategic brand development goals, starting with agency briefs through execution and KPI measurement
- Partner with Sales to develop and deliver highly effective, demand generating strategies and tactics to spur growth across retail channels
- Partner with Project Management and cross-functional teams to overcome executional and logistical hurdles to meet aggressive in-market timing and coordinate product and packaging solutions that lead the market
- Drive alignment on portfolio priorities with senior management and functional leads, including Insights, Product Development, Finance, Operations, and Sales
- Communicate portfolio performance and key initiatives with internal and external stakeholders (e.g., employees, board members, retail customers, etc.)
Requirements
- Bachelor's Degree required
- 5+ years relevant work experience in consumer brand management or product management
- Proven strategic thinker with experience managing complex portfolios
- Experience collaborating with and leading cross-functional teams
- Strong analytical & quantitative skills with capability to use data and/or research to make insight-based recommendations and drive organizational alignment
- Knowledge of key syndicated data sources (e.g., Circana, Numerator)
- Strong prioritization and organization skills with understanding of product development process from ideation to commercialization to in-market activation
Nice to Have
- MBA preferred
- Food and/or product innovation experience is a plus
Team
Reports to: Director of Brand Management
