Responsibilities
- Oversee product management, innovation, and marketing activation for a designated product line within the portfolio, with the specific line subject to change based on business requirements.
- Develop and execute plans to achieve annual targets for volume, revenue, and gross margin.
- Analyze market trends and manage product categories in response to the evolving competitive environment and shifting consumer preferences.
- Lead business unit reviews with executive leadership, using consumer, category, and competitive insights to secure alignment on strategic decisions.
- Create business cases and drive recommendations through project stage-gate processes.
- Collaborate interdependently with key functions including R&D, Sales, Finance, and Operations to advance strategic initiatives.
- Guide cross-functional teams in developing, incubating, and launching innovations and line extensions.
- Prepare revenue and consumption forecasts for projects.
- Develop and manage detailed project timelines to ensure milestone delivery.
- Design consumer learning plans and execute research to generate actionable business insights.
- Identify packaging structural components and graphics to effectively communicate the product proposition.
- Lead the creation of a marketing support plan to build awareness for product lines.
- Assist the Brand Director in developing annual marketing plans that effectively drive household penetration, brand awareness, and trial.
- Work with Sales to develop selling materials and strategies.
- Develop, manage, and track the annual budget and spending.
- Propose improvements to resourcing, processes, and other areas.
Work Arrangement
Hybrid — DTLA Arts District
