Responsibilities
- Deliver brand campaigns and new product launches across key touchpoints (D2C platform, social channels, retailer environments)
- Translate brand strategy into activation-ready assets (PDPs, landing pages, social assets, on-site messaging)
- Execute activation plans for priority brand moments and health & wellness initiatives
- Optimise assets for visibility and performance using SEO and behavioural insights
- Support the planning and execution of PR, earned media, and external partnerships
- Manage day-to-day interactions with partners (nutrition collaborators, influencers, content creators, category experts)
- Ensure consistent brand messaging across earned, owned, and partner-led channels
- Support social media channel engagement and growth initiatives.
- Gather insights from our social community to strengthen brand storytelling and future activation plans
- Monitor cultural and category trends to unlock relevant, reactive activation opportunities
Requirements
- Experience in brand management, digital marketing, or activation-focused roles
- Skilled at turning brand strategy into effective activation assets (email, PDPs, social, campaign content)
- Confident managing community engagement and brand-building social interactions
- Experience supporting PR, media activity, and influencer or partner relationships
- Strong organisational skills, able to coordinate multiple workstreams and keep projects moving
- Data-aware and comfortable using performance and customer insights to improve campaigns and activation output
- Team-oriented and hands-on, with the flexibility and commitment to delivering high-quality brand experiences.
Benefits
- Responsible, exciting, and varied tasks in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere.
- A friendly, open-minded team consisting of approximately 500 employees in Munich, Leipzig, Brussels, West Sussex and Wales, as well as several beloved office dogs.
- Flexible working hours (trust-based), home office options.
- 25 days of well-deserved vacation days plus the possibility to take up to 20 days of unpaid leave as well as special leave.
- Various internal as well as external training possibilities.
- Different employee discounts - for our humans as well as their pets!
- Regular team, company and family & friend’s events.
- There’s always a good supply of soft drinks, fresh fruit, snacks, and chocolate bars in the office - all free for the team.
- Many other great benefits that we will gladly present to you in more detail during your recruiting process.
Work Arrangement
Hybrid — Munich, Leipzig, Brussels, West Sussex, Wales
Team
Team size: approximately 500 employees
Additional Information
- Interested ? We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.