Responsibilities
- Develop and personally drive an integrated brand strategy that strengthens Lassie’s positioning, brand awareness and long-term brand equity across markets.
- Own and evolve Lassie’s brand identity, communication, and visual design, ensuring consistency across all touchpoints, while allowing for local market relevance.
- Lead and actively contribute to creative development, from ideation and art direction to execution of innovative campaigns and compelling brand experiences across all online and offline channels.
- Build and maintain a centralised brand framework, translating it into scalable guidelines and toolkits for local Brand Marketing Managers.
- Work closely with local teams in Sweden, Germany and France to support market activations and ensure strong brand execution, adapting best practices for expansion and localization of the brand.
- Collaborate with Growth, CRM and Analytics teams to ensure brand initiatives support commercial objectives and measurable outcomes.
- Experiment with new formats, channels and creative approaches to continuously strengthen Lassie’s brand presence.
- Monitor brand performance and KPIs, adjusting strategies pragmatically to drive impact in a high-growth environment.
Requirements
- 7+ years of experience in B2C brand-building marketing, ideally within high-growth scale-ups or entrepreneurial environments.
- Proven experience building, evolving or re-positioning a brand, ideally across multiple European markets.
- Strong hands-on experience in brand, communication and creative development, with a portfolio of impactful campaigns.
- Proven experience in developing and growing a brand community, creating meaningful interactions with customers through tailored content, events, and social media engagement to enhance brand loyalty and advocacy.
- Experience working with lean teams and external partners.
- Expertise in shaping and executing brand strategies that drive customer engagement and long-term growth.
- Proven ability to build and scale centralised brand systems while enabling effective local execution, considering cultural differences and consumer behavior.
- In-depth understanding of market research, trend analysis and customer insights to inform brand strategies.
- Strong project management and prioritisation skills in fast-moving environments.
- Excellent communication skills and full professional proficiency in English.
Work Arrangement
Hybrid — Stockholm
Team
Reports to: Chief Growth Officer
Additional Information
- Opportunity to work from home 2 days per week
- Reports directly to Chief Growth Officer
- Position located at office in Stockholm
- Full professional proficiency in English required
