Rochester, MN On-site Part-time

Diageo is hiring a Brand Educator

Responsibilities

  • Interact directly with consumers during product experiences, purchases, and consumption moments to provide education and guidance.
  • Bring brand stories to life in a relatable way to foster consumer trust and connection.
  • Guide consumers through product sampling experiences, adhering to legal and policy requirements.
  • Complete assigned digital training modules on brand knowledge and marketing programs.
  • Use technology platforms to receive instructions and report event-related information.
  • Arrive punctually at events dressed according to local team guidelines and ready to deliver planned activities.
  • Distribute branded merchandise to consumers as part of promotional efforts.
  • Follow and enforce responsible service practices and report any breaches.
  • Prepare retail locations with branded point-of-sale materials before events.
  • Cover event-related product costs using a company-provided payment method.
  • Collect or receive promotional supplies from the event coordination team.
  • Maintain and return company assets, including uniforms and event materials.
  • Submit post-event summaries through the marketing reporting system.
  • Capture digital photos during events and support social media content sharing.
  • Identify key differences between the brand and competing products, and report competitive market activity.
  • Present a professional appearance suitable for direct consumer interaction.
  • Comply with all company policies and operational procedures.

Work Arrangement

On-site

Other

  • This is an occasional employment position with no guaranteed number of assignments.
  • Employment does not ensure a specific volume of work or event participation.
  • Employees must sign all required documentation and comply with marketing policies and the North America Marketing Code.
  • Employees must fully engage in training to gain in-depth knowledge of product categories, production methods, and brand heritage, and pass related assessments.
  • Employees must demonstrate their expertise and engagement skills through a two to three-minute 'Final' presentation.
  • In addition to event participation, employees are required to complete ongoing online training for client brands.
About company
Diageo

We're a global leader in premium drinks, one of the most dynamic consumer categories.

Diageo is built on a powerful blend of talented people and great brands. We're driven to be the best, with a passion for progress and creating a more inclusive and sustainable future.

Our portfolio includes some of the world's most iconic spirits, beer, and wine brands, distributed in over 180 countries.

All jobs at Diageo Visit website
Job Details
Department Field Team
Category other
Posted 5 days ago