Apply on company website Munich, Germany (hybrid) Hybrid Full-time

Klar is hiring a Brand & Content Lead

Responsibilities

  • Own the overall direction of the content engine, identify which formats and channels we should double down on, and turn them into a content engine that ships reliably and at a high bar.
  • Own a weekly newsletter that shares the biggest knowledge bombs from our community, workshops, and own research — no fluff, operational insights only.
  • Own a podcast and/or YouTube channel where we go deep with the best operators in eCom on how they actually grow their businesses.
  • Build the system, develop the angles, and write in other people’s voices for personal branding on LinkedIn for our founders and team members.
  • Orchestrate the content process from idea to distribution with a Content & Video Producer.
  • Guide the community team and connect the community to the content engine, pushing the eCom Unity into its next phase as a genuine media asset.
  • Own and shape how we talk about Klar — our positioning, our messaging, and our anti-hype stance.
  • Be the strategic counterpart to Max, our founder, on product marketing.
  • Own our website (Webflow) and the collateral our sales team needs, executing most of it yourself with Figma, Webflow, and AI tools.
  • Pull in engineering or freelancers when needed for website and sales collateral.

Requirements

  • You are among the best at what you do - we are looking for extraordinarily talented people who are looking to take their career and knowledge to the next level.
  • You likely have 5–10 years of experience across content, brand, or product marketing.
  • You are smart & naturally curious.
  • You are a great writer and editor - you write excellent copy in English (German is a plus), and you have the taste to take an AI-generated draft from good to great.
  • You are a builder, not just a strategist - you're comfortable in Webflow, Figma, and AI tools, and you'd rather publish this week than perfect a strategy deck.
  • You lead through others - you'll guide our community team and work with our video editor.
  • You optimize for learning - your main motivation at this point of your career is to learn as much as possible and broaden your tool set.

Nice to Have

  • Existing in-depth knowledge of eCommerce would be ideal, of course, but we understand that this might be a stretch.
  • German is a plus.

Benefits

  • Top-of-Market Compensation
  • Freedom & Impact - work with founders who truly 'get' eCom and are super interested in your ideas.
  • The Full Experience - all the fun, struggle, challenge, and ultimately the elation and satisfaction that comes from building a kick-ass system.
  • Massive Exposure - get a look 'behind the curtain' of how the best eCom brands operate.
  • Work From Anywhere - remote-first company, flexibility to work from anywhere (ideally within GMT+0 to GMT+4).

What success looks like after 12 months

a content machine that ships consistently and at high quality, a growing audience (newsletter, community, social) that considers Klar one of the go-to resources for eCom knowledge in Europe — and a measurable content contribution to our pipeline.

Hiring Process

Application Review -> First Interview -> The Challenge -> Deep Dive -> Meet the Co-Founders -> The Offer.

How To Apply

Simply apply using Join. Please include a few words (or a video) on why you think you are a great fit — and even better, one piece of content you'd make for Klar in your first month.

Additional Information

  • Language: English required, German is a plus.
  • Location: Munich preferred, remote possible.
  • Work from anywhere ideally within GMT+0 to GMT+4.
Job Details
Location Munich, Germany (hybrid)
Work mode Hybrid
Employment Full-time
Department Marketing and Communication
Category other
Posted a month ago
Application On company website
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About company
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The Attribution & Insights Software for eCommerce

Klar is the eCom Insights Platform to Scale Profitably. It helps brands centralize all their data in one place and customize it to their reality, moving beyond spreadsheets and fragmented systems. The platform provides deep analysis of marketing, margins, and retention, offering a single source of truth for growing e-commerce brands.

With features like multi-touch attribution, unified marketing measurement, profitability reporting, and industry benchmarking, Klar uncovers what drives profit so businesses can scale what works. The platform is fast to set up, easy to maintain, and built specifically for the needs of DTC and e-commerce companies.

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