This position is no longer available
Riga, Latvia (hybrid) Hybrid Contract

Startup Wise Guys was looking for a B2B Startup Cofounder (Marketing)

About the Role

The ideal candidate will lead marketing strategy and execution from the ground up, helping shape the company's direction and scale customer growth through data-driven tactics.

Responsibilities

  • Develop and implement go-to-market strategies for B2B products
  • Lead customer acquisition efforts using digital and direct channels
  • Conduct market research to identify target segments and customer needs
  • Create messaging frameworks that resonate with enterprise buyers
  • Build and optimize lead generation campaigns
  • Collaborate with product teams to align roadmap with market demand
  • Analyze performance metrics to guide marketing decisions
  • Manage content creation for websites, social media, and outreach
  • Establish partnerships to expand market reach
  • Represent the company at industry events and networking forums
  • Drive brand positioning in competitive technology markets
  • Use CRM and marketing automation tools effectively
  • Test pricing models and packaging strategies
  • Gather customer feedback to inform product development
  • Scale growth initiatives based on validated learning
  • Maintain financial discipline in marketing spend
  • Adapt quickly to changing market conditions
  • Work closely with technical cofounders to balance vision and execution
  • Communicate progress to stakeholders and investors
  • Build a performance-oriented marketing culture

Compensation

Equity-based compensation with potential for performance incentives

Work Arrangement

Remote with flexibility for hybrid or office-based collaboration

Team

Early-stage startup environment with lean, agile team structure

Why Join

  • Opportunity to shape a company from its earliest stages
  • Equity stake reflecting significant ownership and responsibility

Application Process

  • Submit a brief introduction and relevant background
  • Include examples of past growth initiatives or ventures

Not specified

About company
Startup Wise Guys

Startup Wise Guys is a global startup accelerator and venture capital fund investing in passionate B2B startup founders. Since 2012, they have supported early-stage startups with funding, mentorship, and a global network to help them grow and scale internationally.

Based in Estonia, the most tech-savvy startup capital in Europe, they are the most experienced accelerator fund in the region, having run over 45 programs and supported founders from more than 60 countries. Their focus spans key verticals including Cybersecurity, Fintech, SaaS, Web3, Sustainability, and Defence and Security.

Startup Wise Guys emphasizes tailored support, international investment, and a thriving global community of founders and mentors. They help startups at every stage—from building and growing to scaling—with a proven track record of successful exits and portfolio companies raising over €460M.

All jobs at Startup Wise Guys Visit website
Job Details
Department Marketing and Communication
Category other
Posted a month ago