Responsibilities
- Develop and refine lifecycle and nurturing campaigns across email, in-product experiences, and other owned channels for both self-serve and enterprise sales funnels
- Manage lead scoring and audience segmentation strategies in HubSpot, aligning routing and prioritization with customer fit and behavioral intent
- Oversee the transition of marketing leads to sales teams, working closely with revenue operations and sales to ensure data accuracy, clear service-level agreements, and effective feedback mechanisms
- Design and execute account-based marketing initiatives for key enterprise accounts, aligning messaging with input from sales and content teams
- Implement AI-powered workflows to enable personalized content delivery, automated audience segmentation, and faster deployment of new marketing programs
- Track and report on the contribution of lifecycle initiatives to sales pipeline and revenue, using insights to guide future development priorities
- Continuously run tests on messaging, timing, and user triggers throughout the customer journey—from initial sign-up to expansion opportunities
Requirements
- Minimum of four years of experience in B2B lifecycle marketing, demand generation, or marketing automation, preferably within fast-growing SaaS environments
- Extensive hands-on experience with HubSpot, including building workflows, lead scoring setups, and automated nurture sequences
- Familiarity with Salesforce and understanding of how marketing and sales data integrate across the full customer lifecycle
- Proven track record in developing and managing lead scoring systems and defining MQL, SQL, and PQL qualification processes
- Experience in launching or supporting account-based marketing efforts for targeted enterprise clients
- Strong analytical capabilities with the ability to interpret funnel metrics and turn insights into actionable strategies
- Excellent communication skills with a demonstrated ability to collaborate across functions, particularly with sales and revenue operations
Nice to Have
- Experience creating marketing workflows powered by AI, including personalization, content creation, or campaign automation
- Background in marketing to developers or technical buyers
- Understanding of product-led growth strategies and how to convert product-qualified leads into enterprise deals
- Basic proficiency in SQL or other data querying languages
Benefits
- Work in a forward-thinking environment shaping the future of AI, surrounded by innovators redefining technological possibilities
- Opportunities to grow beyond core responsibilities within a fast-moving, evolving organization
- Access to an annual personal development budget to support learning and career advancement
- Receive an annual stipend to fund travel for team meetups, used at your discretion
- Participate in a yearly company-wide retreat held in inspiring global locations, previously hosted in Croatia and Italy
- Eligible for a monthly co-working space reimbursement if based outside major office hubs
Work Arrangement
Remote (Worldwide) — London, New York, Madrid, Warsaw
How we work
- We operate at speed with lean teams, rapid testing, and minimal overhead
- Impact drives recognition, not titles—everyone contributes where needed
- AI is embedded in all our processes, from engineering to growth and operations
- We expect excellence in every detail, matching the standard of our core technology
- Talent is valued globally, regardless of geographic location
Growth potential
- Lead social media strategy as the function expands across all brand identities
- Transition into a broader content role covering video, editorial, and social platforms
- Advance into brand marketing or creative leadership as the growth team scales
