Responsibilities
- Drive regional content marketing for Korea and APAC, aligned with global GTM priorities
- Develop and manage a content calendar across blog, social, email, and event channels with a focus on clarity, consistency, and local relevance
- Launch and optimize email nurture campaigns; repurpose high-performing assets across formats and channels
- Create a full range of B2B sales and marketing materials: pitch decks, one-pagers, brochures, case studies, user guides, company overviews, and event presentations
- Work closely with the product team to develop positioning and materials the sales team can use in the field
- Partner with the sales team to understand what they need, deliver timely assets, and strengthen their ability to close deals
- Provide the right content for each stage of the sales cycle — from event invitations and intro decks to detailed case studies and competitive materials
- Develop high-value gated content (e.g., industry reports, whitepapers, guides) targeted at HR professionals and corporate L&D decision-makers
- Conduct independent research and produce original insights that position the brand as a thought leader in the English language learning and HR space
- Create landing page copy and campaign assets that convert
- Write and manage SEO-optimized blog content that drives organic traffic and builds topical authority
- Collaborate closely with the Digital Marketing Manager to develop creative assets, ad copy, and landing page content for paid and organic campaigns
- Develop email campaign content and sequences that nurture leads through the funnel
- Produce content natively in both Korean and English, ensuring brand voice and messaging are consistent across languages
- Work with local translators and AI tools to adapt content for other APAC markets
- Ensure all content reflects local cultural nuance while staying aligned with global brand standards
Work Arrangement
Remote (Country) — Seoul
Additional Information
- Fluent in both Korean and English (written and spoken)
- Must be able to create content natively in both Korean and English
- Opportunity to travel
- Distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana
