Detroit || Lansing || Grand Rapids, MI Hybrid Full-time USD 110,000 – 160,000 / year

Formic is hiring an Automation Sales Manager

About the Role

The role involves leading sales efforts for automation systems, engaging with potential clients, understanding their operational needs, and delivering tailored solutions that improve efficiency and productivity.

Responsibilities

  • Identify new business opportunities in the industrial automation space
  • Develop relationships with manufacturers and production facilities
  • Present automation solutions to technical and executive stakeholders
  • Lead sales cycles from initial contact to contract execution
  • Collaborate with engineering teams to customize proposals
  • Analyze customer workflows to recommend appropriate automation systems
  • Prepare quotes, proposals, and commercial terms
  • Track and report on sales performance metrics
  • Attend industry events and trade shows to generate leads
  • Maintain up-to-date knowledge of automation technologies
  • Coordinate site assessments for potential installations
  • Negotiate pricing and contract terms
  • Manage a pipeline of active sales opportunities
  • Work with partners to expand market reach
  • Ensure alignment between customer expectations and delivery capabilities
  • Support customer onboarding after sale closure
  • Gather market feedback to inform product development
  • Respond to requests for proposals and quotations
  • Educate prospects on return on investment from automation
  • Maintain CRM records with accurate deal information
  • Drive adoption of turnkey robotic systems
  • Advocate for customer needs internally
  • Monitor competitive offerings and pricing models
  • Contribute to regional sales strategy development
  • Ensure compliance with sales policies and procedures

Compensation

Competitive salary with performance-based incentives

Work Arrangement

Hybrid

Team

Sales and business development team focused on industrial automation solutions

Why This Role Matters

Automation is transforming how factories operate, and this role sits at the intersection of technology and business impact. You will help manufacturers modernize by guiding them through the adoption of advanced systems that reduce labor dependency and increase output consistency.

What We Offer

Opportunity to work with cutting-edge automation technology, a supportive sales environment, professional development resources, and a compensation plan aligned with performance. The role provides exposure to diverse industries and real-world applications of robotics.

Not specified

About company
Formic
Formic is reshaping American manufacturing by making automation accessible to every factory through a Robotics-as-a-Service model. It combines industrial robotics, proprietary software, and full-service support into a single, integrated solution to remove traditional barriers of cost, complexity, and risk.
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Job Details
Department Sales
Category other
Posted a month ago