Responsibilities
- Design integrated digital media strategies using the WPP Open Media Studio platform, allocating budgets efficiently across key digital channels and applying predictive analytics for strategic planning.
- Launch and manage digital campaigns across programmatic and social platforms, including hands-on configuration and activation through self-service advertising systems like Google Ads and Display & Video 360.
- Monitor real-time performance data to detect tracking errors, tag failures, or data inconsistencies, and adjust budget distribution dynamically based on evolving campaign conditions.
- Engage in practical training to adopt AI-driven automation tools, reducing reliance on manual processes by leveraging generative AI for reporting, insights, and operational efficiency within the Open Media Studio environment.
- Maintain compliance with regional technical standards and data privacy regulations such as GDPR, while producing standardized reports for executive review.
Work Arrangement
Hybrid
Other
A culture of excellence is driven by a dedication to continuous growth and bold creativity. The organization promotes optimistic leadership and prioritizes individual development, enabling employees to access global networks for career advancement and innovation. An inclusive, open workplace grounded in trust encourages belonging and progression, supported by employee resource groups and regular in-person events that highlight achievements and shared learning. Comprehensive benefits include medical, vision, and dental coverage, generous paid leave, mental health days, and partner discounts. As an equal opportunity employer, all candidates are considered fairly, regardless of personal characteristics. While policies are consistent globally, specific benefits may differ by location. Teams are expected to work in-office approximately four days per week to support collaboration, with flexibility available upon discussion during hiring.
