Responsibilities
- Oversee the complete setup, activation, and daily optimization of paid social campaigns on platforms such as Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, and X.
- Develop paid social strategies for clients, including full-funnel test recommendations for awareness, consideration, conversion, and retention, with optimizations aligned to client goals.
- Manage daily client communications, providing performance updates and recommending next steps.
- Analyze and report on key social media performance indicators to inform recommendations, utilizing AI and automation tools like Smartly and Sprinklr to enhance efficiency.
- Work with internal teams including paid search, creative, analytics, and programmatic to create social media strategies integrated into cross-channel media plans.
- Keep up with the latest trends in social media, AI-driven advertising tools, and client industries, and present findings in department meetings and to clients.
- Assist in leading audits and responding to RFPs to secure new business.
- Escalate account opportunities, challenges, or questions to leadership for guidance and coaching.
Requirements
- At least 2 years of experience in paid media advertising, including media planning, buying, or paid social within an agency or client-side environment.
- An associate or bachelor's degree in business, marketing, or a related field.
- Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms such as Meta, Snap, TikTok, Reddit, X, Pinterest, and LinkedIn.
- Strong proficiency in Meta Ads Manager.
- Familiarity with Google Analytics or similar analytics tools.
- Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools.
- A continuous drive to seek innovative and breakthrough ideas, approaches, and solutions.
- Creative and analytical skills with the ability to follow directions, learn new skills, solve problems, and take on challenges while maintaining strong attention to detail.
Nice to Have
- Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr.
- Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social.
- Interest in contributing to new business pitches, audits, or account growth planning.
- Meta Blueprint Certification is preferred.
Benefits
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass Credits and more!
Compensation
Not specified
Work Arrangement
This position may be performed remotely in most states within the US, with some exclusions.
Team
Not specified
Other
- This position may be performed remotely in most states within the US, with some exclusions.
- This position is not eligible for immigration sponsorship.
- Important Notice: Beware of Job Scams - Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses.
- Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.
- This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
This position is not eligible for immigration sponsorship.
