impact.com is hiring an Associate Director, Social Media

About the Role

This role leads the vision and execution of global social media programs, driving brand growth and audience engagement through innovative strategies and cross-functional leadership.

Responsibilities

• Lead the development and execution of a unified global social media strategy
• Align social media initiatives with brand messaging and corporate goals
• Oversee content planning, calendar management, and platform-specific tactics
• Manage cross-functional collaboration between marketing, PR, and regional teams
• Monitor social media trends and recommend innovative engagement approaches
• Drive brand awareness through targeted campaigns and community interaction
• Measure performance using analytics and adjust strategies accordingly
• Ensure consistent brand voice across all social channels
• Supervise internal and external creative resources
• Develop crisis communication protocols for social platforms
• Guide influencer and creator partnerships aligned with brand values
• Expand audience reach through data-driven targeting
• Optimize content for emerging platforms and formats
• Maintain compliance with legal and regulatory guidelines
• Lead social listening efforts to inform brand sentiment and strategy
• Coordinate with regional teams to adapt messaging for local markets
• Champion brand storytelling through video, live events, and interactive content
• Manage budget planning and allocation for social media programs
• Foster relationships with key digital partners and platforms
• Evaluate new tools and technologies to enhance social media performance
• Train and mentor team members on best practices and strategy
• Represent the function in executive-level discussions
• Ensure accessibility and inclusivity in all content
• Support integrated marketing campaigns with social-first ideas
• Promote a culture of agility and continuous improvement

Compensation

Competitive salary and benefits package

Work Arrangement

Hybrid

Team

Part of the global marketing team focused on brand and digital engagement

About the Team

This position operates within a dynamic marketing division dedicated to building brand equity and customer loyalty through digital innovation and data-informed strategies.

What We Value

We prioritize authenticity, creativity, and measurable impact in every campaign. Candidates should demonstrate a balance of strategic foresight and hands-on execution.

Available for qualified candidates