Responsibilities
- Lead the development and execution of paid search strategies across Google Ads and Microsoft Advertising for e-commerce clients, aligning Shopping, Performance Max, and traditional search campaigns into a unified approach.
- Prioritize product feed optimization as a foundational element: conduct audits, restructure data, and implement ongoing improvements to titles, attributes, GTINs, custom labels, and supplemental feeds to enhance visibility, relevance, and return on ad spend.
- Contribute to new business proposals and client acquisition efforts through strategic input and presentation.
- Design segmented campaign and feed architectures that maintain buyer control within automated, AI-powered advertising platforms.
- Collaborate with clients and internal teams to refine the end-to-end shopping journey—including landing pages, product detail page quality, feed health, promotions, and conversion tracking—to ensure ad performance is supported by strong conversion environments.
- Define and implement measurement frameworks focused on return on ad spend, new customer acquisition, margin-conscious bidding strategies, incrementality testing, and granular feed-level performance analysis.
- Manage, mentor, and develop a team of paid search and feed specialists, improving standards in quality assurance, account hygiene, and documentation practices.
- Monitor and interpret evolving platform trends—such as updates to Performance Max, emerging AI-driven tools, retail media integrations, and the move toward signal- and feed-based buying—and apply insights to client planning and roadmaps.
- Serve as a senior client liaison: communicate strategy, justify recommendations with data-driven evidence, and foster long-term trust and partnership.
Work Arrangement
Hybrid
Work Arrangement
This position follows a hybrid work model.
Other
This role is subject to the company's Return to Office (RTO) policy. Employees living within commuting distance of an office location are required to work from the office a specified number of days per week, as defined by the current RTO policy, which may be updated over time.
