Responsibilities
- Communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities in a timely manner.
- Maintain strong, long-lasting relationships with clients based on trust, transparency, and timely communication. Provide recommendations to help clients achieve their business goals.
- Develop an understanding of client businesses, target audiences, competitive landscapes, and industry trends.
- Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals.
- Develop comprehensive advertising strategies and media plans across all relevant channels with the guidance of platform experts within your team.
- Use WPP Media workflow management tool to capture and guide campaign requirements and allocate resources effectively across different channels for effective campaign delivery.
- Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup. Continuous improvement through learnings, new technologies/tools and media know-how.
- Manage campaign budgets and track spending meticulously to ensure optimal ROI.
- Leverage internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations.
- Monitor and optimize campaign performance closely, using WPP Media and/or other relevant tools to track key metrics and identify areas for improvement.
- Ensure client spends are reconciled post campaign and supporting documents are maintained. Liaising with Finance to ensure client billing and vendor invoicing are up to date.
- Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance. Liaison with champions within your team to progressively improve the performance of your client campaigns.
- Conduct A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators.
- Generate reports from WPP Media proprietary dashboard that clearly communicate campaign performance, insights, and recommendations to clients in a digestible and actionable format.
- Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns.
Requirements
- 1-2 years of total work experience in the media industry
- Good communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
- Strong analytical and problem-solving abilities, with a meticulous data-driven approach to campaign planning, management and optimization.
Nice to Have
- Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media)
- Prior experience in using analytics tools, e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, Microsoft PowerBI
Work Arrangement
On-site — Malaysia
Additional Information
- You will be the primary point of contact for your clients, you will manage their advertising needs end to end across all channels. This includes developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will be required to oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning and continuous performance analysis, you will drive successful outcomes and deliver exceptional value to our clients.
