Responsibilities
- Client Relationship & Servicing: Client Champion: Communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities in a timely manner.
- Client Relationship & Servicing: Trusted Advisor: Maintain strong, long-lasting relationships with clients based on trust, transparency, and timely communication. Provide recommendations to help clients achieve their business goals.
- Strategic Insight: Develop an understanding of client businesses, target audiences, competitive landscapes, and industry trends.
- Account Management: Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals.
- Account Management: Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels with the guidance of platform experts within your team.
- Campaign Management: Use WPP Media workflow management tool to capture and guide campaign requirements and allocate resources effectively across different channels for effective campaign delivery.
- Implementation & Operations: Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup. Continuous improvement through learnings, new technologies/tools and media know-how.
- Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal ROI.
- Team Collaboration: Leverage internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations.
- Performance Monitoring: Monitor and optimize campaign performance closely, using WPP Media and/or other relevant tools to track key metrics and identify areas for improvement.
- Billing and Reconciliation: Ensure client spends are reconciled post campaign and supporting documents are maintained. Liaising with Finance to ensure client billing and vendor invoicing are up to date.
- Optimization & Reporting: Data-Driven Optimization: Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance. Liaison with champions within your team to progressively improve the performance of your client campaigns.
- Optimization & Reporting: A/B Testing: Conduct A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators.
- Optimization & Reporting: Insightful Reporting: Generate reports from WPP Media proprietary dashboard that clearly communicate campaign performance, insights, and recommendations to clients in a digestible and actionable format.
- Optimization & Reporting: Strategic Analysis: Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns.
Requirements
- Ability to work independently and as part of a team in a fast-paced, deadline-driven environment. Individuals with a ‘can-do’ attitude will thrive.
- Good communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
- Strong analytical and problem-solving abilities, with a meticulous data-driven approach to campaign planning, management and optimization.
Nice to Have
- Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media) would be ideal.
- Prior experience in using analytics tools, e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, Microsoft PowerBI is a good to have.
Work Arrangement
On-site — Malaysia
Additional Information
- WPP Media is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
