Responsibilities
- Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data
- Analyze sales, velocity, distribution, pricing, and promotional performance
- Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin
- Identify performance gaps vs. goals and recommend corrective actions
- Monitor competitive landscape and emerging category trends
- Support demand forecasting and financial planning processes
- Monitor distribution, shelving, pricing, and promotional performance across key accounts / channels (Grocery, Mass, Club, eCom) and identify optimizations
- Partner with Sales Strategy to develop distribution priorities and trade strategies
- Support development of sell-in materials and customer-facing presentations
- Collaborate with Customer Marketing and Studio teams to build impactful brand support plans
- Ensure cross-functional alignment to deliver initiatives on time and in full
- Monitor item-level velocity and incrementality to optimize assortment
- Make recommendations on SKU prioritization, renovation, and discontinuation
- Support full product lifecycle management from concept to post-launch analysis
- Build and maintain product roadmaps aligned with strategic growth priorities
- Conduct size-of-prize analysis and cannibalization modeling
- Support the creation of short and long-term growth plans, identifying opportunities to optimize category / segment goals, strategies, tactics and performance metrics
- Develop and drive cross-functional execution of close-in innovation plans (e.g., new flavors, sizes, packaging) including insights, business case, pricing, and volume forecasting
- Partner with Customer Marketing and Studio teams to develop new item launch plans that drive awareness and trial across key accounts / channels
- Conduct post-launch reviews to assess performance vs. objectives
- Lead alignment across Sales, Finance, Insights, Product Development, Operations, and Project Management
- Anticipate executional risks and proactively solve issues
- Communicate performance updates, strategies, and recommendations to senior leadership
- Operate effectively in a lean, high-growth, high-accountability environment
Requirements
- Bachelor's Degree
- 2+ years relevant work experience in business analytics, product/brand management, or innovation
- Strong analytical & quantitative acumen
- Proven strategic thinker with a strong sense of curiosity
- Strong organization skills with understanding of go-to-market process
- Understanding of P&L drivers including trade promotion and margin
- Track record of successful collaboration with cross-functional partners to drive work forward and ability to be agile in fast-paced, high-change environment
Nice to Have
- MBA
- Experience in consumer products
- Experience with syndicated point-of-sale data (e.g., Circana) and consumer panel data (e.g., Numerator)
Work Arrangement
On-site — Walnut Creek, CA
Additional Information
- Position based out of 20,000 sq. foot office in Walnut Creek, CA
- 5 days in the office weekly
- Fridays are flex days with option to work from home
- Some travel required periodically for industry conferences and key customer visits
