About the Role
The Assistant Manager will coordinate retail marketing campaigns and ensure alignment between brand strategy and in-store execution. This position supports the implementation of visual standards, promotional activities, and retail innovation projects across DTC locations.
Responsibilities
- Coordinate the rollout of seasonal marketing campaigns across retail locations
- Support the development of in-store visual standards and point-of-sale materials
- Collaborate with field teams to ensure brand consistency
- Track campaign performance and report on key metrics
- Manage timelines for marketing asset delivery
- Assist in planning retail events and product launches
- Liaise with creative teams to adapt marketing content for retail environments
- Monitor compliance with visual merchandising guidelines
- Support digital signage content scheduling and updates
- Facilitate communication between marketing and store operations
- Gather feedback from retail staff on campaign effectiveness
- Maintain marketing asset libraries and resource portals
- Coordinate sample and display distribution logistics
- Evaluate retail space utilization for marketing impact
- Assist in developing training materials for retail teams
- Identify opportunities to enhance customer experience in stores
- Support integration of digital and physical retail experiences
- Contribute to budget tracking and forecasting for marketing activities
- Ensure adherence to brand guidelines across all touchpoints
- Work with vendors on production and delivery timelines
- Assist in testing new retail concepts and layouts
- Provide input on promotional calendar alignment
- Help manage inventory of marketing materials
- Support sustainability initiatives in retail execution
- Participate in cross-functional planning meetings
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Part of a retail marketing team working closely with field operations, creative, and digital teams
What We Offer
- Opportunity to work with a global sportswear brand
- Exposure to innovative retail concepts
- Professional development and growth opportunities
- Dynamic and inclusive work culture
- Employee discount on products
Travel Requirements
- Occasional travel to retail locations for campaign launches and audits
- Quarterly visits to regional stores for feedback collection
- Participation in national retail events and meetings
Not available
