Responsibilities
- Implements the sales and marketing strategies to grow and expand the Home Health business in assigned area
- Directs the implementation of sales strategy through discussions with the area business development team
- Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections
- Manages and directs the area business development team in planning in-services, presentations, and addressing issues with referral sources
- Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
- Supports and promotes company philosophy to referral sources in the community
- Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
- Monitors current industry and marketplace changes and opportunities for competitive advantage
- Participates and contributes to the annual budgeting process for the Home Health Division for the respective area of responsibility
- Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
- Provides leadership, mentoring, coaching and development to direct reports
- Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division President and Company CEO
- Responsible for recruiting, interviewing, hiring, and training of direct reports
- Monitors turnover in the area of responsibility
- Ensures proper hiring, training, and development of newly hired staff
- Works closely with support departments to achieve routine collaboration with payer contracting to negotiate the strongest contracts
- Monitors metrics proactively to effect change in a positive direction before month end
- Collaborates with business partners and uses appropriate resources to accurately forecast monthly admissions/growth
- Assigned territory and area of operation can change based on business need
Additional Information
- Ability to work with remote teams with units in multiple locations
