About the Role
The role involves managing and refining app store presence to maximize visibility and conversion across key markets. You will use analytics, A/B testing, and market research to enhance product discoverability and user engagement.
Responsibilities
- Lead the development and execution of ASO strategies to increase app visibility and organic installs
- Conduct keyword research and optimisation to improve search ranking in app stores
- Design, implement, and analyse A/B tests for app store assets including icons, screenshots, and videos
- Monitor and report on performance metrics such as conversion rates, impressions, and click-through rates
- Collaborate with marketing teams to align ASO efforts with broader user acquisition campaigns
- Stay current with changes in app store algorithms and industry best practices
- Analyse competitor strategies and identify opportunities for differentiation
- Manage metadata optimisation including titles, subtitles, and descriptions
- Work closely with product and design teams to ensure creative assets support ASO goals
- Use analytics platforms to extract insights and inform testing roadmaps
- Translate data findings into actionable recommendations for optimisation
- Track and benchmark performance across regions and languages
- Support localisation efforts to ensure cultural relevance in global markets
- Develop dashboards and reports for stakeholders to monitor ASO performance
- Identify technical issues impacting store visibility and coordinate fixes
- Manage third-party ASO tools and vendor relationships
- Conduct regular reviews of store listing health and compliance
- Advocate for user-centric design principles in store presentation
- Optimise for pre-registration campaigns where applicable
- Contribute to post-launch performance reviews and strategy refinement
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid working model
Team
Part of the marketing and user acquisition team
Why This Role Matters
Your work directly impacts how users discover and engage with the product. By refining store presence and testing creative elements, you help shape first impressions and drive sustainable growth through organic channels.
What You’ll Work On
You’ll lead testing programmes for store listings, optimise metadata for global audiences, and use data to guide creative direction. Your insights will inform marketing strategy and product updates.
Available for eligible candidates
