To execute marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations. Leverage best-in-class predictive and statistical tools to generate sales forecasts for new product launches, analyze and optimize marketing plans, and write reports summarizing recommendations in a client-friendly manner. Generate consultative deep-dive analysis summarizing BASES insights, client outcomes, and conclusion for client insights and marketing teams. Supports the Client Development team in driving revenue by delivering excellent project work that results in repeat business.
Responsibilities
Execute against innovation related projects (i.e. new product development) across a variety of clients, meeting agreed-upon milestones
Accountable for high-quality client deliverables and sales forecasts
Deliver work without data errors and inconsistencies
Partner with various analytical teams to provide cohesive insights and recommendations to our clients
Develop mastery of innovation testing solutions (BASES products and services) as well as the project process
Develops mastery of proprietary tools and metrics within the first 6 months of the job
Develops a strong understanding of successful innovation within the first 6 months of the job (NielsenIQ BASES Activation Profile, Factors for Success, Demand-Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables
Demonstrates a basic understanding of what makes good innovation and what drives in-market sales based on forecasting theory
Analyzes study results to draft emails, reports, and presentations
Participate in client discussions/presentations
Support special projects and thought leadership initiatives around successful innovation
Handles project-related client correspondence as needed
Supports the development of client training
Apply on company website Nakano-Sakaue Sunbright Twin 2-46-1, Honcho Nakano-ku Tokyo, Japan Hybrid Full-time