About the Role
This role involves designing and evaluating digital marketing experiments, analyzing large datasets to build optimization models, and creating tools to support performance marketing decisions across global channels.
Responsibilities
- Run and iterate on text ad campaigns, bidding strategies, and campaign configurations across search engines including Google, Bing, Baidu, and Naver, implementing improvements from test results.
- Evaluate and refine advertising efforts on social platforms such as Facebook, Twitter, and Instagram through testing and performance analysis.
- Process large volumes of experimental data, create predictive models for optimization, and design interactive dashboards for marketing account teams.
Nice to Have
- Experience with data analysis tools or databases such as SAS, R, SPSS, Python, VBA, or SQL.
- Background in digital marketing or online advertising.
- Involvement in academic research, particularly with quantitative methods.
Work Arrangement
Remote — Bangkok
Team
The Performance Marketing Team leads in large-scale digital marketing, combining analytics, strategy, and technology to enhance customer lifetime value. Composed of top-tier analysts, data scientists, and strategists, the team emphasizes learning, collaboration, and innovation, supported by leadership with deep expertise in data science and marketing.
In this Role, you’ll get to
- Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
- Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
- Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
