Accor Group is hiring an Analyst Commercial Planning (F/M/X)

• Promotion Strategy & Forecasting : Support the Senior Manager in designing the commercial promotion calendar by providing data-backed recommendations on discount levels and booking windows Build demand forecasts for upcoming promotions, predicting room-night pick-up and revenue impact based on historical seasonality and market trends Monitor "on-the-fly" performance of active promotions, flagging if a campaign is underperforming against its forecast early enough to pivot strategy • Post-Campaign Analysis (Post-Mortems) : Conduct deep-dive analyses on completed promotions to measure Incremental Lift (revenue that wouldn't have happened without the offer) vs. Dilution (revenue from guests who would have booked anyway) Evaluate the impact of promotions on different segments and channels to determine which offers resonate best with specific audiences Present key findings and "Lessons Learned" to stakeholders to refine the strategy for the next quarter • Marketing Analytics Support : Provide day-to-day analytical support to the Director of Marketing Analytics, specifically focusing on how marketing spend translates into commercial bookings Assist in tracking Campaign Impact across various channels, helping to visualize the correlation between marketing "noise" and actual revenue "pace.“ Help maintain data hygiene for marketing attribution models, ensuring that campaign tags and source tracking are accurate • Commercial Reporting Integration : Synthesize promotional data into the broader team dashboards, ensuring the leadership team has a clear view of how "Offer Revenue" fits into the total performance picture Automate recurring promotion reports to reduce manual data entry and increase time spent on strategic insights