Responsibilities
- Collaborate with specialized media teams to execute audiovisual, publishing, and out-of-home campaigns that meet client objectives and contractual obligations.
- Drive continuous improvement in campaign efficiency across all game offerings, including national lotteries and instant win products.
- Partner with the Digital Activation Lead to create integrated media strategies that deliver innovative, high-performing campaigns across AV, OOH, and Publishing.
- Provide direct guidance to media teams to ensure campaigns are aligned, compliant, and optimized for performance.
- Engage cross-functionally with internal teams to advance data-driven planning, tool adoption, and best practices in media execution.
- Collaborate with senior agency and vendor partners to develop unique, market-first opportunities rooted in client business priorities.
- Serve as a senior media investment contact for audiovisual, publishing, and out-of-home channels as required.
- Maintain expert-level understanding of the audiovisual media landscape and digital video integration.
- Monitor industry, client, and OM platform developments to provide timely, actionable insights.
- Guide teams in leveraging OM and partner tools to enhance media performance and campaign outcomes.
- Analyze trading agreements across channels and contribute informed perspectives during investment discussions.
- Balance commercial priorities with client and internal demands to achieve financial and strategic targets.
- Ensure finance processes follow best practices, including resolution of overdue invoices and late bookings.
- Assist leadership and finance teams with forecasting, activity tracking, and financial reporting.
Responsibilities
- Working with specialist activation teams to ensure Allwyn campaigns (AV, Publishing, OOH) are delivered to meet client objectives and contractual buying commitments.
- Continually improve efficiencies across the full portfolio of games including Euromillions, Lotto, Stripe, Set for Life, Instant Win Games & Scratchcards.
- Working closely with the Digital Activation Lead to deliver a holistic approach to activation, developing innovative and market leading solutions and optimal media performance across all AV/OOH & Publishing channels.
- Direct input to AV, Publishing and OOH teams to ensure alignment and best-in-class campaigns that adhere to strict Allwyn and OM compliance standards.
- Actively liaising with all Hearts departments and disciplines to contribute to forward thinking AV, Publishing and OOH activation teams, showcasing knowledge, tool usage, data led activation planning, best in class campaign delivery and partner innovation.
- Working with senior agency partners (Hearts, OM and external media vendors) to deliver bespoke, new to market opportunities deep rooted in the client’s business needs.
- Being a senior investment representative across AV, Publishing and OOH channels where needed.
- Having a market leading knowledge of the AV landscape as well as a strong understanding of digital media and the interplay, especially in the video space.
- Keeping abreast of changes in the market but also OM and being an expert source of knowledge, providing useful output for the client on a regular basis.
- Inspiring specialist activation teams in their use of OM owned and partner tools and solutions to derive greater insight, efficiencies and outcomes of all media.
- Understand trading deals across all channels and have a valid POV in investment meetings (internal & client).
- Be commercially aware of all client & internal requirements and strike a balance where required to deliver against targets, value levers and commercial goals.
- Ensure best practice finance process is in place, ensuring timely delivery and resolution of aged debt, unbilled and late bookings.
- Support leadership and finance on client forecasts, activity trackers and finance queries.
