Remote (India) Remote (Country)

refive is hiring an AI-First Marketing Lead (m/w/d) - Remote

About the Role

This role leads the development and execution of marketing strategies centered around artificial intelligence, working closely with product and data teams to create impactful, scalable campaigns.

Responsibilities

  • Lead the creation of marketing strategies built around artificial intelligence
  • Collaborate with data science and product teams to align messaging with AI capabilities
  • Develop data-driven campaigns that demonstrate measurable business impact
  • Guide brand positioning in the context of AI innovation
  • Oversee content creation that simplifies complex AI concepts for target audiences
  • Manage digital marketing channels with a focus on automation and personalization
  • Analyze campaign performance using AI-powered analytics tools
  • Identify new market opportunities through predictive modeling insights
  • Optimize customer journeys using machine learning recommendations
  • Lead A/B testing programs to refine marketing approaches
  • Coordinate go-to-market plans for AI-integrated products
  • Translate technical AI features into customer-facing benefits
  • Manage external agencies and freelancers supporting marketing efforts
  • Ensure compliance with data privacy regulations in all campaigns
  • Develop scalable content frameworks using generative AI tools
  • Mentor team members in AI literacy and marketing applications
  • Stay current with advancements in AI and digital marketing trends
  • Present marketing insights and forecasts to leadership
  • Integrate customer feedback loops into AI model training
  • Drive thought leadership initiatives in the AI space
  • Establish KPIs for AI-driven marketing performance
  • Manage budget allocation for AI marketing initiatives
  • Foster collaboration between marketing, engineering, and UX teams
  • Design onboarding materials for AI-powered customer experiences
  • Ensure brand consistency across AI-generated content

Nice to Have

  • Experience marketing AI or machine learning products
  • Background in data science or computer science
  • Knowledge of natural language processing applications
  • Experience with predictive analytics platforms
  • Familiarity with MLOps or AI deployment pipelines

Compensation

Competitive salary with performance-based incentives

Work Arrangement

Remote

Team

Cross-functional team focused on AI-driven solutions

Why This Role Matters

  • AI is transforming how marketing teams operate and deliver value. This role sits at the intersection of technology and customer engagement, shaping how organizations leverage intelligent systems to connect with audiences.
  • You will help define what modern, AI-driven marketing looks like—balancing innovation with ethics, automation with authenticity, and scalability with personalization.

Our Approach to AI

  • We believe AI should enhance human creativity, not replace it. Our focus is on tools that empower marketers to work smarter, make faster decisions, and deliver more relevant experiences.
  • Transparency, accountability, and continuous learning are core to how we build and use AI systems.

Not available

About company
refive

refive is a technology company that provides digital in-store touchpoints and data capture solutions for retail and fuel retailers. The platform enables businesses to digitize customer interactions at the point of sale, transforming traditional receipts into smart digital touchpoints.

The company offers tools for customer engagement, loyalty programs, feedback collection, personalized marketing, and analytics. Through features like QR code management, digital receipts, and in-store assistants, refive helps brands capture customer data and build direct relationships.

refive serves both enterprise clients and small-to-medium businesses, supporting use cases across retail, forecourts, and hospitality. The platform integrates with existing POS and payment systems, enabling seamless data capture and personalized customer experiences.

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Job Details
Category other
Posted 2 months ago