About the Role
This role involves managing digital ad campaigns on Meta and TikTok, focusing on audience targeting, budget optimization, and performance analysis to meet business goals.
Responsibilities
- Plan and execute paid advertising campaigns across Meta and TikTok platforms
- Monitor, analyze, and report on campaign performance metrics
- Optimize ad creatives, targeting, and bidding strategies for maximum ROI
- Collaborate with creative teams to develop high-performing ad content
- Conduct A/B testing to refine messaging and audience segmentation
- Manage daily and monthly advertising budgets efficiently
- Identify growth opportunities through data insights and platform trends
- Stay current with algorithm updates and new features on Meta and TikTok
- Troubleshoot underperforming campaigns and implement corrective actions
- Work closely with analytics teams to track conversion funnels
- Ensure brand consistency across all ad materials and placements
- Coordinate with account managers to align campaigns with client goals
- Maintain detailed documentation of campaign strategies and outcomes
- Use pixel tracking and conversion APIs to verify data accuracy
- Support scaling of successful campaigns across new markets or segments
- Provide recommendations based on competitor benchmarking
- Assist in developing media plans for new product launches
- Respond to platform policy changes affecting ad delivery
- Leverage audience insights to refine targeting parameters
- Integrate feedback from stakeholders into campaign adjustments
Nice to Have
- Certification in Meta Blueprint or TikTok for Business programs
- Experience in e-commerce or direct-response advertising
- Background in performance marketing for startups
- Exposure to programmatic ad buying platforms
- Familiarity with mobile attribution tools like AppsFlyer or Branch
- Hands-on work with creative production workflows
- Prior success scaling campaigns above $50k monthly spend
- Knowledge of GDPR and privacy-compliant tracking methods
- Experience in fast-paced agency environments
- Track record of improving CTR or conversion rates
Compensation
Competitive salary based on experience and performance history
Work Arrangement
Remote with flexible hours; some overlap with Eastern Time zone required
Team
Part of a lean, global marketing team focused on performance and innovation
Tech Stack
- Meta Ads Manager
- TikTok Ads Manager
- Google Analytics
- Looker Studio
- Segment or similar CDP
- Slack and Google Workspace
Growth Path
- Opportunity to lead campaign strategy for major clients
- Path to senior specialist or team lead roles
- Access to training and certification budgets
- Involvement in product marketing initiatives
Not available at this time
