Responsibilities
- Execute paid search campaigns including keyword research, campaign building, and daily governance and optimisation with the Global Hub.
- Conduct in-depth data analysis and ensure accurate media plans.
- Manage on-time billing and reconciliations.
- Develop excellent platform knowledge and contribute to best-in-class Paid Search strategy.
- Continuously search for new opportunities to develop your specialism in Paid Search.
- Collaborate with the wider department on training & events.
- Support team members in executing effective paid search campaigns.
- Ensure adherence to the WPP650 Way for Paid Search on your clients.
- Contribute to the development of products and make full use of available technology.
- Adopt 3rd and 1st party tools & technology (e.g. Unlock, WPP Media Automations Portal).
- Meet service level agreements and manage tasks through project management suite.
- Participate in client meetings and ongoing client engagement.
- Support day-to-day QA processes to minimize error and risk.
- Ensure consistent and accurate adherence to process.
- Prepare wider client or team deliverables such as actionable insight reports and reporting.
- Be an active member of the Paid Search community through internal meetings and WPP Media training & events.
- Manage paid search campaigns with ongoing and timely optimization.
- Work with line managers to plan and execute Paid Search strategy aligned with WPP650 Way.
- Carry out performance analysis, internal data maintenance, issue identification, and implementation of solutions.
- Perform daily campaign and budget management checks.
- Work with colleagues in the Global Hub to ensure daily diagnostics and governance meet high standards.
- Spot trends & patterns in data, fix alerts & anomalies proactively.
- Communicate effectively with line managers, client team, and client contacts regarding deadlines and delivery.
Requirements
- Completed certifications in Google Ads and Microsoft Ads.
- Affinity for numbers and basic data analysis knowledge.
- Strong Microsoft Office skills including Excel & PowerPoint.
- Ability to manage time effectively and work as part of a group.
- Proactive with confidence to question the status quo.
- Focus on causation, not just correlation of data & performance.
- Identify insights, make them actionable, and execute.
- Immaculate attention to detail.
Nice to Have
- Interest in digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network).
- Analytical mindset coupled with creativity.
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance.
- Significant paid time off.
- Preferential partner discounts.
- Employee mental health awareness days.
- Hybrid work model with teams in the office around four days a week.
- Opportunities for growth and development through global WPP Media & WPP networks.
- Inclusive culture fostered through employee resource groups and in-office events.
Work Arrangement
Hybrid — United Kingdom
Additional Information
- Role is UK based and requires individuals to have the right to work in this location.
- Hybrid approach: teams in the office around four days a week.
- Accommodations or flexibility can be discussed during the interview process.
- Equal opportunity employer without discrimination or regard to characteristics.
