Responsibilities
- Create and maintain Ideal Customer Profiles within the ABM platform, using targeted exclusions for current customers, prospects, and competitive entities.
- Use intent signals from the ABM platform to activate tailored advertising experiences on LinkedIn, Meta, and Google.
- Set up and manage HubSpot Smart Form Fills to enhance lead quality and increase conversion performance for priority accounts.
- Design and execute search and social media strategies, incorporating first-, second-, and third-party data for audience segmentation and scale recommendations.
- Perform regular pacing reviews and quarterly performance assessments, along with continuous A/B testing of ad copy and creative assets.
- Maintain high-accuracy LinkedIn audience segments (over 30 active groups) and refine Google Ads campaigns using first-party contact data.
- Supervise listing content and review generation efforts on platforms such as Gartner Digital Markets to strengthen brand visibility and conversion rates.
- Coordinate paid media initiatives with sales teams to support orchestrated outreach, including customized landing pages and account-level resources.
- Collaborate with the Analytics team to develop a measurement framework for integrating ABM activities across the customer lifecycle.
- Work with lifecycle marketing to align nurture tracks from lead to deal stages, ensuring messaging consistency for defined audience personas.
Work Arrangement
Fully remote
