Kovo is hiring its 2nd performance marketing hire to join a dynamic two-person team. You will play a foundational role in scaling customer acquisition efficiently for a platform dedicated to financial empowerment for millions of underserved individuals. This is a high-intensity role offering significant ownership and direct impact.

What You'll Do

Efficiently scale our customer acquisition.
Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value.
Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition.
Ship experiments and creative tests at a high velocity in collaboration with cross-functional partners to continuously improve performance.
Establish foundational marketing processes and practices for scaling acquisition across existing and new channels.

What We're Looking For

Energized by scaling acquisition for a business focused on financial empowerment for millions of underserved individuals.
Comfortable in a high-intensity role and seeking an ambitious workload, expecting more than 50 hours a week.
Strong sense of ownership and willingness to deliver on tight deadlines.
Proactively embrace and relentlessly solve complex problems without perfect instructions.
3-6 years experience in performance marketing or user acquisition at a consumer startup, preferably consumer fintech.
Experience establishing and scaling paid advertising channels across platforms like Social, Search, DSP, CTV, Podcast, Web, App, Google, Apple, Meta, TikTok.
Experience editing videos and sourcing creative.
Experience triangulating performance using multiple deterministic and probabilistic attribution methods coupled with incrementality tests.
Motivated to use AI, automation, and data tools in your day-to-day work.
Self-starter who thrives in ambiguity, handles shifting priorities fluidly, and works effectively with cross-functional teams.
Thrive in a remote or hybrid work environment.
Experience or comfort operating under regulatory frameworks such as UDAAP, TCPA, CAN-SPAM, ECOA, FCRA.

Nice to Have

Open to residing in Austin, TX and working in-person with the Austin-based marketing team.
Proficient with SQL or Python.
Engineering background or mindset.

Team & Environment

You’ll work in a two-person marketing team with cross-functional partners. Kovo’s culture offers minimal bureaucracy, significant ownership, and broad impact. You’ll have latitude to learn and expand your skill set while working with a marketing tech stack that pushes technical frontiers.