WTD (William Thomas Digital) is North America's leading AgenticCX, CRM, and data-driven experience agency. We build intelligent customer experience systems using AI agents, data and personalization infrastructure, and creative craft, helping enterprise brands across retail, CPG, hospitality, telecom, and financial services.
Our methodology, AgenticCX, embeds autonomous AI agents directly into CRM and lifecycle environments. These agents sense signals, make decisions, generate personalized content, and act in real time, continuously learning and improving without manual intervention.
We are part of the Salt XC group of companies, AdWeek's #2 fastest-growing large agency group globally. With over 2,000 programs delivered and clients including Four Seasons, Kraft Heinz, Loblaw, and Rogers, we specialize in building customer experiences that adapt, captivate, and perform.